From Dec. 1, 2016 through Saturday, Origami Logic tracked engagement stats for Super Bowl advertisers to see which brands’ posts and teasers were generating the most buzz. The marketing analytics software company looked at engagement data on Facebook, Twitter, YouTube and Instagram to help the industry understand which advertisers have already been getting a big bang for their buck going into the Game. (A 30-second spot for Super Bowl LI costs $5 million, after all.)
Here’s what Origami Logic learned, given exclusively to Adweek:
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