7 Snapchat Accounts Worth Following During the Super Bowl

From Lady Gaga to sports publishers

While Twitter and Facebook are likely to be the buzziest platforms during the Super Bowl, plenty of people will also be using Snapchat to follow the game and track commercials.

Snapchat is positioned as an advertising platform for brands, but many marketers don’t maintain their own accounts. While a number of Super Bowl advertisers are running paid ads on the app over Super Bowl weekend, Adweek only confirmed that one advertiser, Honda, will also be using its own account.

Regardless,

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