7 Snap Stats You Need to Know From the White-Hot App’s IPO Filing

It made $404 million in 2016

Snapchat is opening up its ad pipes to attract marketers of all sizes. Sources: Snapchat

After months of speculation, Snap Inc. has finally filed its initial public offering, giving investors and marketers insight into the company’s financials and user stats.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.