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After months of speculation, Snap Inc. has finally filed its initial public offering, giving investors and marketers insight into the company’s financials and user stats.
As the app has geared up to go public, advertising has been key for proving to both Wall Street and agencies that it can live up to its reported more than $25 billion valuation when it goes public in March.
“The failure to attract new advertisers, the loss of advertisers, or a reduction in how much they spend could seriously harm our business,” reads the Security and Exchange Commission filing.
Here are seven big stats that should be particularly interesting for marketers from the SEC filing.