7 Reasons Why Trying to Steal Your Competitor's Traffic Will Backfire

Focus on your customer, not a perceived competitor. If think you have a clear competitor, then you're either not fully understanding content marketing (your why) or you're in a highly regulated industry.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

When I was at American Airlines, we had to match the public pricing and public tier status benefits. For example, being AAdvantage Gold was exactly the same as being gold on Delta, Continental, and United.

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