7 Overused Marketing Buzzwords of 2014

Much like any industry, marketing and social media comes with its own collection of jargon. As the jargon follows industry trends, some of these words get overused.

Take innovation, for instance. This is perhaps the most overused buzzword in business — so much so that it means absolutely nothing. That new “innovative” app is no more innovative than the one that came before it that does the exact same thing.

Here’s a list of 2014 marketing buzzwords pulled from lists compiled by marketing agencies Econsultancy and Profoundry.