7 in 10 Americans Don’t Want Political Campaigns Microtargeting Them

Knight Foundation-Gallup poll shows consensus across party lines

A new poll from the Knight Foundation and Gallup shows Americans are pretty united on one thing in politics: their aversion to microtargeted ads.

According to the survey, released this morning, 7 in 10 U.S. citizens don’t want political campaigns to be able to microtarget them through digital ads. At a time when the country is starkly divided along partisan lines, the broad consensus was shared almost equally by Democrats (69%), Republicans (75%) and independents (72%).

Even more Americans believe social media platforms should ban misleading or false ads, the survey found.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in