A new poll from the Knight Foundation and Gallup shows Americans are pretty united on one thing in politics: their aversion to microtargeted ads.
According to the survey, released this morning, 7 in 10 U.S. citizens don’t want political campaigns to be able to microtarget them through digital ads. At a time when the country is starkly divided along partisan lines, the broad consensus was shared almost equally by Democrats (69%), Republicans (75%) and independents (72%).
Even more Americans believe social media platforms should ban misleading or false ads, the survey found.
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