Direct Mail Back to Basics: 7 Tips to Boost Response in Today's Crazy Economy

If you rely on direct mail to bring in business, you’ve probably had a bumpy ride the last couple of years. There are signs the economy is starting to rebound, but it’s still a little scary out there.

I don’t recommend you run and hide as some businesses are doing now, but I do recommend a little caution when mailing.

Just as customers are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts.

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