7 Challenges Snapchat's Parent Company Has to Overcome Before It Can Be Wall Street's 'New Facebook'

And avoid Twitter's rocky relationship with investors

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Snap Inc., the parent company of Snapchat, today is expected to begin trading on the New York Stock Exchange, where it’s reportedly being valued at $24 billion, or $17 per share. The mobile-focused player, founded by CEO Evan Spiegel in 2011, is a classic challenger brand, taking on digital behemoths that came before it as well as traditional media companies.

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