7 Big Trends That Are Shaping the Future of Digital Advertising

According to Mary Meeker’s annual report


Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users.

Mary Meeker KPCB/Snyder

Here's a look at seven of the most interesting stats in Meeker's more than 200-slide deck presented at Re/code's Code Conference today.

1. Desktop ad revenue is relatively flat, while mobile is exploding

Marketers are sick and tired of hearing about "the year of mobile," but Meeker's presentation shows that mobile is indeed far outpacing desktop-based ad revenue.

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