7 best practices for increasing Facebook ad engagement


With clear objectives laid out and an understanding of your target audience, Facebook represents a vast and truly global advertising opportunity.

But getting the most out of your ad creative might require a little help.

Below are some creative best practices culled from our work with some of the world’s leading Facebook advertisers.

 

Creative best practices:

  • Ensure that your creative is relevant to the audience you are targeting. For example, if targeting recent graduates with travel ads, use pictures of smiling young travelers on a beach.
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