64% of Marketers Have a Snapchat Account, According to New Report

L2 data also includes Instagram and Twitter stats


While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2.

The firm's report tracks 427 brands in categories including fashion, auto, beverages and consumer packaged goods across eight social platforms and details their social activity between January and October 2016. The analysis looks at brands' own pages and advertising on social networks such as Facebook, Instagram, Twitter and Snapchat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in