Emerging Tech

63% of Amazon Advertisers Plan to Spend Even More Over the Next Year

Survey says growth rate is higher than with Facebook or Google

Despite rapid growth in Amazon's ad products, only 15 percent of businesses have created voice skills so far.Getty Images
By Lauren Johnson

October 10, 2017

Is Amazon’s growing ad business actually a threat to the duopoly of Facebook and Google, or is its potential mostly just hype? A new study from GroupM-owned Catalyst suggests the former.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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