6 Ways to Win Big With Paid Social During the Super Bowl

Here's how marketers can extend the reach of TV campaigns and drive engagement through social.


In 2015, 114.4 million people watched the Super Bowl, making it the most watched event in US television history. Many joined conversations about the game on social media, the new proverbial “water cooler.” There were 28 million tweets and 65 million users generated 265 million posts, comments, and likes on Facebook.

In a recent study, 79 percent of U.S. internet users say watching ads during the Super Bowl is part of the experience, and marketers can extend the reach of TV campaigns and drive engagement through social.

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