6 Tips For Responding to Customer Feedback on Social Media

With consumers turning to social media for customer service, businesses need to develop a strategy to deal with customer feedback on social channels -- or suffer the consequences.

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Customers may be turning to social media for their customer service needs, but companies aren’t keeping up and 80 percent of customer service queries are ignored on social media. While the data indicated that companies with bigger social media followings are least likely to respond, the fact is that companies need to develop a strategy to address this shortcoming.

Janae DeRusso, branding and content strategist for digital marketing agency Overit, has a few tips for responding to customer feedback on social channels.

  1. Respond as soon as possible.


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