Branding

6 Tips for Brand Communications on a Budget

Headshot of Jessica Nable
By Jessica Nable

We are facing a bleak global economic outlook due to the spread of COVID-19. For many brands, recovery will take time. However, an economic downturn is not a reason to halt all brand communications and public relations activities. There are many things that brands can do to raise their visibility with limited investment and strategic allocation of resources.

Take Advantage of Free Content Platforms

If your business is not able to invest in paid advertising or promotional content, there are great platforms to share thought leadership and increase visibility with current and potential followers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jessica Nable

Jessica Nable

Jessica Nable's blog is focused on how companies can manage and improve their corporate reputation. With over 15 years of corporate, B2B, financial services, and technology communications experience, Nable is an experienced senior strategic communications consultant who helps organizations build deeper relationships with press, clients and prospects, current and prospective employees, and lawmakers. Reach her at jessica.nable@gmail.com and connect with her on LinkedIn. 

Recommended articles