As we head into the 2020 presidential election year, experts are forecasting a record-breaking amount of money spent on political advertising. With new avenues to reach voters, including a slew of social media platforms and OTT devices, campaign ad dollars will likely shift from traditional channels.
Here are six key insights from the race gathered this year, according to findings from Bully Pulpit Interactive, a liberal-backed digital communications company.
Democrats catch up to Trump’s spending
In the first few months of 2019, President Trump was outspending all of the Democratic candidates combined.
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