6 Stats That Show How Super Bowl Viewers Used Their Mobile Devices

Lady Gaga inspired a ton of social posts on second screens


Fetch, which can analyze more than 1 billion global mobile interactions a month, offered Adweek a look at how consumers used smartphones and tablets during Super Bowl LI.

Here are six data points we found particularly intriguing from the mobile agency:

  1. Mobile usage in the hours before the Big Game was, on average, between a 7 percent and 10 percent higher than on previous Sundays.
  2. Between 6:30 p.m. and 6:45 p.m. ET, mobile usage dropped nearly 10 percent in relation to what Fetch had seen on previous Sundays.
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