6 Reactions Brands May Have to Facebook's Reactions

Let’s take a closer look at the reactions you may have had to this news, organized into six neat categories that may seem just a little familiar.

Well folks, it finally happened.

If you’ve been anywhere near an internet-connected device in the last month, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were in fact “working on it” when it came to ways for people to express a broader range of emotions on Facebook.

When you logged on to Facebook and saw an adorable line-up of little faces staring back at you, you probably first reacted as a Facebook user, and then quickly put your brand hat on and said “what does this mean for my business?”

If you found yourself running through a range of emotions in response to this update, that seems like the most appropriate confirmation of what Facebook’s research team uncovered about our general reactions to things as...



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