6 Questions Hotel Marketers Must Ask Themselves
Before hotel brands spend money on marketing, asking themselves the following six questions could help them better allocate their budgets, says HospitalityNet.org.
In his post on June 14, Larry Mogelonsky says:
“These questions are not necessarily the easiest and will probably require some data analysis. But, the work done in the process will be worth it, given the potential return on financial investment. Obviously, involving your revenue management team would also serve you well.”
What Segment Yields the Best ROI?
After finding that out, figure out how best to target consumers in that segment — with messages based on personas? If there’s a loyalty program and this group doesn’t yet get extra rewards, maybe add a few based on their behavior?
Mogelonsky suggests that hotel marketers review three years of data, including average daily occupancy rates, how much third-party booking sites are impacting revenue, how much direct booking increases revenue, what impact group sales cause...
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