6 New Marketing Technology Stats That Grabbed Our Attention

It's a cross-channel, AI-powered, IoT-driven world

For our monthlong Next Tech series that kicked off on Monday, we scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting:

Check out our full coverage.

1. Cross-channel world
According to a Marketo study that will be fully released in August, marketers employ an average of six different channels to engage consumers. However, consumers interact with brands on just two channels, while potential business customers interact with brands on four.

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