6 Marketing Musts in 2018

Budgeting for Account-Based Marketing: A Practitioner’s StoryTrends marketers must know mean budgets may change to accommodate them. On Sunday, a marketing influencer listed a few in his Forbes.com article.
Here’s what John Hall — CEO of Influence & Co., a keynote speaker and the author of “Top of Mind” — suggested marketers keep in mind in 2018.