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The digital marketing industry had a barrage of data emerge this week, with marketing research and earnings calls aplenty. Here are the six stats that particularly caught our eye.
1. CPGs go bigger on social ads
As Social Pro Daily reported, 4C Insights looked at how more than 900 brands spend more than $130 million to advertise on Facebook, Instagram, Snapchat, Pinterest and LinkedIn. Overall, the advertising and data player found that social-campaign spend is up nearly 62 percent compared with last year.