Direct Mail Marketing

6 Direct Mail Messaging Strategies That Work

Headshot of Summer Gould
By Summer Gould

Direct mail messaging strategies work when they’re simple, unexpected, concrete, credible, and filled with emotion and stories. Here’s how to create them.

The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? In many cases they are not; and your direct mail messaging strategy could be the problem. So, how can you improve your message to increase your results?

6 Direct Mail Message Strategy Ideas

  1. Simple: This is not to say use the “Keep It Simple, Stupid” method, but to refine your headline message even more.
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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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