6 Digital Stats of the Week That Grabbed Our Attention

From TV streaming to Facebook’s branded content boom

Along with the holiday season’s cookies and gifts, the past week has also been packed with digital marketing stats.

Here are six data-based stories that stood out to us.

1. Live views

Sorry, Dick Clark, but smartphones have taken over how people celebrate New Year’s Eve and they aren’t necessarily watching the ball drop in New York’s Times Square.

According to Facebook, more than 10 million people used Facebook Live on New Year’s Eve, up 47 percent from 2016.

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