55% of Customers Can’t Remember Having a Successful Experience [Infographic]

The quality of the experience dictates how likely customers are to recommend brands and become advocates. Unfortunately, poor experiences abound.

The customer experience is one of the most important parts of the online shopping experience. Customers are increasingly social with your brand, and we know a satisfied customer is much more likely to become an advocate. But what about when it all goes wrong? SDL, a British software company, examined the aftermath of bad customer experiences in an infographic.