52% PPC Increase for Google Means Mobile Rules
Marketers are spending more on paid search clicks than organic, probably because mobile is dominating search and the smaller screens mean results pages show mostly paid ads. That’s a huge part of the reason Google’s aggregate paid clicks increased 52 percent in Q2 and 61 percent on Google’s own properties, reads an Adweek article.
Summarizing and analyzing Monday’s earnings call from Google’s parent company, Alphabet, Adweek reported that the results exceeded Wall Street’s expectations, with $22.67
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in