From now through Dec. 31, the motorcycle company will give away 500 passes to its Harley-Davidson Riding Academy to non-riders nominated by friends and family via Instagram or Twitter.
To enter on Instagram or Twitter, people can upload their favorite Harley-Davidson motorcycle image and tag the non-rider who they want to send to the academy, and the hashtags #GiftOfRiding and #Giveaway must be included.
A total of 500 winners will be chosen, with the non-riders receiving a free Harley-Davidson Riding Academy class and a $200 gift card for Harley-Davidson gear, while the people who nominate them get $100 gift cards.
The Harley-Davidson Riding Academy has certified coaches cover the basics of rider safety, operating the motorcycle, braking, turning and other navigational maneuvers.
Harley-Davidson vice president of marketing Theo Keetell said in a statement, “The thrill of riding with your best friend and reconnecting over a shared adventure is the gift that will always keep giving. From backroads to coastal highways, motorcycle riding offers open-air exploration to free your soul and sense of adventure.”