Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network’s initial test run in a blog post.
According to Rhyu, from Dec. 8 through Jan. 14, posts labeled as breaking news as part of the alpha-test saw:
- Click-through rates 4 percent higher than non-labeled posts.
- Likes up 7 percent.
- Comments up 4 percent.
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