50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag
Click-through rates in the alpha-test were 4% higher than those for non-labeled posts
By David Cohen
March 5, 2018
Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network’s initial test run in a blog post.