5 Tips for Retail Brands Trying to Get More Personal With Their Customers

Because so few of them are doing it right

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game.

1. Collect good data


Retailers need to collect both user-level data—like site traffic, shopping cart abandonment and basic analytics—as well as customer-specific data, such as shopping history, sizes and preferences. They also need to pay attention to the right product attributes, says Jeriad Zoghby, Accenture Interactive’s global lead for personalization.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.