5 Tips for Retail Brands Trying to Get More Personal With Their Customers

Because so few of them are doing it right

Ultimately, personalization is about making life less painful for customers. Getty Images

Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game.

This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.