5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

Approach them with empathy and then build trust

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted—but, ultimately, it’s about fostering human connections.

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.