Digital Transformation

5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

Approach them with empathy and then build trust

A strong relationship with consumers always proves worthwhile for brands.Getty Images
By Deb Corrao

July 22, 2018

Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted—but, ultimately, it’s about fostering human connections.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.

Deb Corrao

Deb Corrao is a managing director and NA head of delivery for Accenture Interactive.

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