5 Ways the Tech Industry Is Leveraging Out-of-Home Media

Opinion: When done well, consumers turn their eyes toward the advertising, not away from it

The OOH ecosystem has evolved into a vibrant and dynamic medium chinaface/iStock

Technology brands are outpacing every other vertical in their investment in out-of-home media. In fact, one-quarter of the top 11 current OOH advertisers today are tech companies.

@dkruppp David Krupp is president and chief operating officer of Billups.