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Technology brands are outpacing every other vertical in their investment in out-of-home media. In fact, one-quarter of the top 11 current OOH advertisers today are tech companies.
This may seem counter-intuitive: When you think about digitally native companies marketing to consumers, OOH isn’t the first thing that comes to mind. And yet, tech companies continue to invest in OOH as one of the last true mass-market mediums.
In contrast to other channels, OOH doesn’t require a specific device, website or application to reach consumers.