5 Ways the Tech Industry Is Leveraging Out-of-Home Media

Opinion: When done well, consumers turn their eyes toward the advertising, not away from it

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Technology brands are outpacing every other vertical in their investment in out-of-home media. In fact, one-quarter of the top 11 current OOH advertisers today are tech companies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in