5 Ways Retailers Are Optimizing Foot Traffic Using Smartphones

Push notifications, geofencing and more

Retailers are tapping into the power of the smartphone to drive customers into their stores. Getty Images

Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone’s favorite handheld device. Whether you yearn for the old days of family dinners where you actually spoke to one another, or you can’t live without Google Maps, Uber and Snapchat, you have to admit that mobile phones certainly have their uses.

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@MollStLouis Molly St. Louis is a freelance writer for Adweek.