5 Ways Healthcare Marketers Can Prepare for Seat at the Table

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Healthcare marketers, are you at the kid’s table or the grown-ups table?

Whether in a small town or large city, your medical practice or hospital is impacted by external matters, such as zoning issues, health plan changes, and the national debate about healthcare access. Are you at the leadership table when these issues are made?

Historically — and even today, in some organizations — the marketing and communication function was seen as a “packager” of decisions made by others.

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