5 Ways a Mobile-First Strategy Can Integrate Online and Offline Marketing

With the large and growing number of mobile users, companies should find ways on how to optimize their brand on customers’ mobile screens, with the consumers’ convenience in mind.

The mobile-first design has never been this crucial as consumers all over the world increasingly prefer using mobile devices, with the smartphone topping the list. This should come as no surprise with some of the recent statistics saying that Americans spend a daily average of 4.7 hours on their smartphones and 80 percnet of Millennials sleep next to their phones.

Web designer, speaker, and consultant Brad Frost’s definition of mobile-first design — “making mobile a priority instead of an afterthought in order to capitalize the growth and capabilities of the medium” — definitely hits the spot as to why it is now imperative for companies to take heed.



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