5 Walk Out After Periscope Parent Company Bars Posting About Black Lives Matter

Employees at the Minneapolis agency say Quad also released misleading diversity data

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At least five employees at Minneapolis agency Periscope walked out today in objection to the actions of parent company Quad.

The walkout was created to protest two issues: alleged interference by its parent company in Periscope’s social media communications about the Black Lives Matter movement and staffer concerns that Quad was releasing deceptive data about its employee diversity.

Quad, a Wisconsin-based printing company, acquired the formerly independent Periscope in 2018. Reached by Adweek today, the company said it is addressing the employee concerns, and after initially taking what it described as “appropriate time for assessment,” has allowed the agency to post about Black Lives Matter.

But Periscope chief strategy officer Nathan Young is among the agency employees refusing to return to work until they believe Quad has taken tangible steps to address diversity at the agency.



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