5 Tweets From the 2020 Presidential Candidates That Drove the Most Engagement

Trump and Biden's Twitter activity tells us what messaging people respond to the most

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Joe Biden became perhaps the most prominent voice in the Twitter chatter around Wednesday night’s vice presidential debate with a bit of trolling about the fly that lingered in Vice President Mike Pence’s hair. 

The former vice president and current presidential candidate was far from the only one to notice that a fly spent a few minutes squatting on Pence’s white locks during the debate against Biden’s running mate Sen. Kamala Harris. However, Biden’s tweet about the insect, which is still racking up hundreds of thousands of likes and retweets, quickly became his third most popular tweet of the year.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in