5 Tips for Using Social Listening to Understand Customers

Now, marketers are going beyond traditional listening, and applying social data to decision-making processes.

Data has become an increasingly important part of the social media equation. However, for many marketers the challenge is giving this data context and using it to optimize campaigns. While some social media marketers feel as though they have to become data scientists, there are plenty of social listening tools to help marketers uncover useful insights about their customers.