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Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform's collected a trove of data on the products people search for and when they search for them. And it's used that data to slowly roll out an advertising business model that while still young, is getting brands' attention.
The site launched its first international ads in the U.K. this week following two years of tests with Promoted Posts in the U.S.