5 Things Marketers Want to See in Pinterest’s Data-Heavy Advertising Business

Can too much e-commerce hurt the platform?

Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform's collected a trove of data on the products people search for and when they search for them. And it's used that data to slowly roll out an advertising business model that while still young, is getting brands' attention.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.