5 Things to Know About YouTube's Fan Funding

We've got the essential intel for those ready to enable YouTube's new donation feature.

Photo: Peter Griffin, PublicDomainPictures

As promised by YouTube CEO Susan Wojcicki at VidCon in June, Android Police noticed this week that Google’s video giant has begun rolling out their new “Fan Funding” feature. Essentially functioning as an on-site tip jar, Fan Funding aims to provide content creators with revenue opportunities beyond advertising. The move suggests that YouTube is hoping to provide its top contributors with incentive to remain loyal to the platform, while also directing donated dollars through its own channels.

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