5 Things Brands Need to Know About WeChat, China's Mobile Giant

An explainer on the country's fascinating social landscape


Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a thing or two from WeChat, China's booming mobile app that's one of a growing number of messaging apps brands are watching closely.

The Chinese app boasts more than 600 million users, and some reports claim more than 50 percent of those users open it 10 times a day. While that still pales in comparison to Facebook's 1 billion daily global users, Tencent-owned WeChat has a tight grip on China's social and mobile industry compared with competitors like Line and Viber.

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