5 Takeaways From Tide’s Full-Blown Super Bowl Blitz

A blueprint for hijacking the biggest advertising day of the year

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Sunday night’s game may have been between the Philadelphia Eagles and New England’s Patriots, but Tide’s commercial takeover stole the advertising show.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in