5 Steps to Help Creatives Survive the Digital Transformation

Human qualities and values are at the forefront of customer experience

With increasing frequency, my conversations with industry colleagues and peers seem to evolve into a discussion around the impact of digital transformation on creativity. A year into my career experiment as an agency creative infiltrating one of the world’s largest consultancies, I have discovered just enough to be dangerous and not enough to lose sight of the blue sky ahead. For the curious, courageous and skeptical alike, I want to share some observations and nuggets of advice as a creative inspired by digital transformation.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.