With increasing frequency, my conversations with industry colleagues and peers seem to evolve into a discussion around the impact of digital transformation on creativity. A year into my career experiment as an agency creative infiltrating one of the world’s largest consultancies, I have discovered just enough to be dangerous and not enough to lose sight of the blue sky ahead. For the curious, courageous and skeptical alike, I want to share some observations and nuggets of advice as a creative inspired by digital transformation.
Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.