5 Steps for Setting a Foundation for Social Media Amplification

When supported by a customer-centric mindset, original storytelling, and a plan for long-term follow-up, paid social amplification can be a powerful tool.

Since the early days of Facebook, social media leaders have sought to create advertising opportunities without compromising user experience. In the past year, social advertising, which a tight circle of digital marketers have begun to refer to as paid social amplification, has become more accessible to brands of all sizes.