5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs

From rethinking team organization to finding inspiration outside the industry

Digital transformation isn’t a one-time thing—it’s the new operating model. Getty Images

If you really want to get closer to your customers, you need to rethink nearly everything you’re doing. Here’s how to start.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.