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Social media management platform Hootsuite shared five trends that it sees for the sector in 2019.
Hootsuite chief marketing officer Penny Wilson discussed the social media industry’s experiences in 2018 and what she and her company see in the cards for 2019.
“In many ways, 2018 was a tumultuous year for brands, marketers and customer experience leaders,” Wilson said. “Concerns around fake news and data privacy led individuals to question their trust in politicians, media outlets, social networks and businesses alike.