While the uninitiated may think of virtual worlds as an escape from real-life, the effects that virtual worlds have on our selves and the world around us beg to differ. There are many ways that virtual worlds impact the real world, but one of the most profound is through awareness and fundraising campaigns. Charities and non-profits have a growing presence in virtual worlds, often teaming up with the creators to run world-wide events to raise real money for a good cause. The reach that a charity can have on a virtual network as opposed to real-world is wide, and often results in more impact for less money. Here are five successful examples of non-profits that have made a real-life difference while raising awareness and money on virtual worlds.