Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email signups and app downloads. So, Twitter, already known as a place for brand messaging, is focused on this direct response advertising, too. Alfonsi sat down with Adweek to share what Twitter is working to deliver marketing-wise.
On brand plays:
We’ve been really strong with advertisers across the entire spectrum of goals, and mostly kind of focused to begin with with larger advertisers on the upper-funnel, brand-oriented goals—engagement and awareness—and that’s always going to be part of our DNA.
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