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You don’t have to be a political junkie to know that our federal government is stuck: observers expect a lot of grandstanding and very little legislating as we enter the next stage of what feels like “perpetual campaign mode.”
For this very reason, so-called “grassroots advocacy” is more important than ever; look no further than the continued march toward same-sex marriage rights.
Today we spoke to Joe Fuld — president of The Campaign Workshop, Inc., former Northeast Political Director for the Democratic National Committee, and admitted “policy wonk” — to learn more about what that means for politically-oriented comms professionals.
(The Campaign Workshop just released a new e-book, “The Complete Guide to Advocacy.“)